Social Media Marketing Trends YOU OUGHT NOT Ignore
The success of social media lies in the right mix of fruitful strategies. The wrong combination will simply decrease the traffic from targeted customers instead of attract them. In the event that you devise your social media marketing strategies such as social media optimization based on current trends, you can increase profits and use social networking sites effectively for marketing. Here are the recent trends highlighted within an article published by Forbes based on the 2013 SOCIAL MEDIA Industry Report.
Low Usage of Social Bookmarking Sites
Based on the research reports, using social bookmark creating sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates nov bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, most sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, check for the sites that are most popular and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or simply daily offerings of deals are seen as a powerful way to attract a large number of targeted customers at the same time. The research report says that around 80 percent of marketers aren’t interested in using the most popular daily deal sites including Groupon or Living Social for his or her campaigns soon.
Now people concentrate more on the considerable amount of returns that they receive from their purchases as time passes. Hence, it is advisable to use social networking sites for long term marketing goals instead of daily goals.
Motivational Content for SOCIAL MEDIA MARKETING Campaigns
Marketers who use social media for marketing will obviously carry out social media campaigns (using social media sites for promotion) for their services or products to attract targeted customers. The campaigns will undoubtedly be successful only when the relevant site is popular amonst the customers.
The research report indicates that marketers who save money than 40 hours weekly for social media marketing perform their campaigns more intensely through Google+, You Tube, Pinterest and Instagram in comparison to those that spend six hours or less a week on social media marketing. Also, around 92 percent of marketers who have five or even more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing has also decreased to 16 percent this year from 24 percent in 2011.
Around 67 percent of marketers are planning to increase campaigns through Twitter even though it is really a slight decrease from 69 percent this past year. Young marketers, a lot more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging as most suitable platform to master, which is the highest one followed by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at a higher rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below may be the pie chart showing usage statistics for every platform pertaining to B2C and B2B marketers.
B2B marketers use a more diverse selection of platforms compared to B2C marketers. Both of these do not completely utilize blogging and have minimal You Tube usage.
If you’re a B2B or B2C marketer, try to encourage blogs as they are regarded as the most used social media marketing platform. YouTube being the second largest search engine, you can enjoy the benefits it provides by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by using low cost YouTube videos.
As B2B marketers increasingly use LinkedIn, they will have an opportunity to utilize SlideShare (owned by LinkedIn). This social media marketing entity can be utilized for generating leads for B2B organizations.
Fewer Check-ins Online
As per the research reports, there is a reduction in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in these kinds of services indicates that people are actually concerned more about privacy and safety. Marketers can tackle this situation by introducing contests and rewards. This can encourage people to check-in more.
If you are still following the old strategy for social media marketing, then it is the time and energy to develop new strategies based on all these current trends. It is better to entrust this tedious task to an established social media marketing company that provides reliable social media services instead of try implementing the strategies all on your own.